Why is Sales Enablement Critical to Modern Marketers?

If you think Sales Enablement (SE) is just for Sales Management, think again. As a Marketer, you are tasked with generating leads for your sales team. But what happens to those leads you’ve worked so hard to mine? If they aren’t transitioning into revenue producing customers, then your marketing time and budget is all for not. That’s where a Sales Enablement strategy comes in, and why Marketing should be the champion and owner of such an initiative. Click the link below to read the eBook:

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